Funny, you'd think the lolita-esque nymphs they traditionally feature in their ads would appeal to him...
But seriously, he's suing them because American Apparel used an image of Allen in one of their ads without payment or compensation. Here's the story:
http://www.reuters.com/article/marketsNews/idUSN3143294520080331
And I have to say, this picture of Woody with Scarlett Johansson is kind of gross; a shot of a dirty, old man ogling a much, much, much younger girl in a swimsuit. (and I should point out, this is not the image in the ad that he is suing over; I think it's a promotional still from one of the Woody/Scarlett film collaborations.)
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